Monday, February 15, 2010

The Valentine's Day Hype

Retailers pounce on our frailties and bombard us with merchandise to cure the ills in our lives. Medicines you can request to self medicate. Chocolates, cards, balloons, jewelry, and even kitchen cabinets to grab the attention of a loved one. We are such puppets to these wallet robbers, eager to snatch our hard earned cash.

Valentine's Day was no exception. By buying the rich, dark, two-pound box of chocolates, you will surely get the affection of someone.

But it's not about buying but rather the considerations of love. Doing something without being prompted. Doing something sweet and unexpected. A kind word. A gentle gesture. A memory shared and replayed in quiet conversation.

These are the gifts worth a million dollars but can be given freely.

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